If they all follow the BBC’s lead, and extend availability to 30 days, the case for DVR ownership could become questionable for many.įor now, however, it will be interesting to see if the BBC acting alone can move the needle on catch-up viewing online. All of the major free-to-air broadcasters have apps providing at least seven days catch-up service on their shows. 20 million homes watch free TV, and half of those do not have pay television. It is interesting to speculate on the impact of the BBC extending the window of availability to 30 days. August saw growth of 13.7% over the same month last year, reaching 5.8 million requests per day. That said, iPlayer usage continues to steadily increase. iPlayer peak occurs at roughly the same time, but only attracts 461,000 requests. TV peak viewing time occurs at 9 o’clock at night when an average of 23.2 million people tune in to catch their favorite show. Given that consumers have repeatedly stated their preference for watching television content on the big screen, the dominance of mobility with iPlayer shows consumers are not yet ready to trust it with their regular TV viewing.īBC data confirms that as of yet only a small percentage of UK viewers are watching a lot of content through the Internet. The PC, long the streaming platform of choice for many, slumped dramatically in August falling from 34% of requests in July to 28% in August. 37% of requests came from tablets and 24% from smartphones. Yet iPlayer usage from connected televisions remains stubbornly low.īBC data for August 2014 indicates that less than 11% of all Internet requests to iPlayer came from connected TVs and game consoles. Further, 12% of homes have a smart TV and another 38% an active Internet enabled set-top box. After all, 73% of homes now have a broadband connection and almost all of those a connected device upon which iPlayer will run. The 60% of homes in the UK that own a DVR could replace all of their BBC catch-up viewing with iPlayer. 74% of that viewing is live broadcast television, 17% is recorded TV and the remaining 9% a mixture of online and disk viewing. According to Ofcom, 97% of UK adults watch TV each week for an average of four hours and two minutes a day. That means for most BBC viewers iPlayer could take the place of a DVR for most of their normal viewing (absent the other channels, of course.) However, the UK public appears to not be quite ready to make that leap.Īs in the US, the vast majority of TV is still viewed live. Most people watch a show within 24 hours of recording it, or just before the next episode is broadcast live. The BBC announced this week that it is lengthening the time TV shows will be available through iPlayer from seven days to 30. With the BBC now making shows on iPlayer available for a full 30 days after broadcast, is there any need for a UK viewer to own a DVR? According to the BBC’s own data, viewers aren’t yet ready to dump it. 07 Oct, 2014 Colin Dixon 5 Comments connected TV, DVR, Game Console, Internet Access, Market Data, OTT Services, over-the-air TV, PC Streaming, Smartphone, Tablet, TV Everywhere
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